Aug 31, 2023
In this episode of Fast Pace, Dean Mackie and Josh Phegan talk about what the brand story should look like for your business and how to build it. They look at narrative that makes an emotional connection with your customers, getting your team to buy in, replicating your customer experience, shaping your brand...
Aug 24, 2023
This Fast Pace episode features Dean Mackie and Josh Phegan on how to build and use a knowledge base. They discuss the documents and information that go into it, how to make it accessible, advantages for onboarding, its function as a cultural hub, updates and version control, and the role of providing the tools your...
Aug 17, 2023
This week on Fast Pace, Dean Mackie and Josh Phegan talk about the process of defining your customer experience. They look at creative tension, managing expectations, the mood of the market, the informed vendor, demonstrating your value, and embracing digital tools and solutions.
Aug 10, 2023
In this Fast Pace episode, Dean Mackie and Josh Phegan discuss the skill of onboarding new talent with systems that immediately communicate what your business does. They talk about things to think about before new people join, training and testing, alignment across multiple sites, pre-onboarding and recruitment, and how...
Aug 3, 2023
In this episode of Fast Pace, Josh Phegan focuses in on the importance of the one-page strategic plan and what goes into making it. He explains why you want the business plan to be sale-ready, how to define the purpose, mission and values of the business in the plan, and the strategy, tactics and measurements you use to...